After 8+ years in the fitness industry (and many more prior to that with a keen interest in health), I’ve seen it all — shakes, detoxes, fasting, fasting from fasting, and good old chicken-and-broccoli.

Here’s my take:
Australia doesn’t have a weight loss problem. We have a weight maintenance problem.

The fitness and diet industry is worth billions.
We’ve got more access to information than ever before — even AI can write you a meal plan, shopping list and workout.
Yet, somehow, we’re more confused, overwhelmed and stuck than ever.

The Diet Industry Trap: It’s Not a Knowledge Problem

Diets come and go. Your friend tells you about the thing that worked, your inbox is filled with “drop 5kg fast” promises, and some influencer is flogging collagen coffee or whatever’s trending this week.

And the truth is…
All diets work.
Because all diets create a calorie deficit. That’s it. That’s the big secret.

Let me show you:

  • Paleo? You cut out processed foods, so your calorie intake drops.
  • Intermittent fasting? You skip meals or shrink your eating window — calorie intake drops.
  • Low carb? You cut a whole food group — again, calorie intake drops.

That’s the pattern.

But that’s not the problem. The problem is what happens next.

Why Diets Fail in the Real World

Here’s what we see every day at GSD:

  • People pick unsustainable diets that leave them tired, grumpy, and nutrient-deficient
  • Calorie targets are so low they can’t function at work or as parents
  • There’s no plan for what happens after they hit their goal weight

Maintenance isn’t sexy, but it’s where the real game is won.

The Unsexy Truth: The Basics Still Work

At GSD Performance, we don’t do fads. We teach our clients how to win the long game — not just losing weight, but keeping it off while living a life they enjoy.

Here’s the structure (you’ve probably heard it before, but are you actually doing it?):

1. Sleep

Lack of sleep disrupts your hunger and stress hormones. Fixing this fixes a lot.

2. Eat Mostly Whole Foods

Local. In season. Unpackaged. Aim for 80% of your meals to come from stuff your grandparents would recognise.

3. Hydration

Drink more water. Simple. Boring. Effective.

4. Small Habit Loops

Pick one starting action:

  • Add 2 extra serves of veg per day
  • Prep lunches Monday–Friday
  • Delete Uber Eats for the week

Do it until it’s second nature. Then add the next one.

5. Stack Habits for Efficiency

  • Batch cook on Sundays
  • Buy pre-cut veg
  • Set reminders to drink water or prep lunch

Being busy isn’t an excuse. It’s the reason to simplify your workflow.

Ready to Build Habits That Actually Stick?

Anyone can crash diet. But very few people learn how to build habits that stick after the diet ends.

That’s where we come in. Our coaches help you:

  • Set realistic goals
  • Build better daily systems
  • Stay accountable when life gets messy

Book a No Sweat Chat today. It’s a quick convo, no pressure, just a plan tailored to you.

[Insert your booking link here]

Let’s help you Get Shit Done — and keep it done.